J
2020
Rum and its Position on the Czech Spirit Market
PROCHÁZKOVÁ, Klára and Jiří ZELENÝ
Basic information
Original name
Rum and its Position on the Czech Spirit Market
Name in Czech
Rum a jeho pozice na českém trhu s destiláty
Edition
Czech Tourism and Hospitality Papers, Praha, The Institute of Hospitality Management in Prague, 2020, 1801-1535
Other information
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
alcohol, bartenders' attitudes, consumer preferences, distillate, gender, willingness to pay
Tags
International impact, Reviewed
V originále
The paper aims to find out (i) what are the rum consumers' preferences, including their willingness to pay, and (ii) what are the bartenders' attitudes toward rum consumption.
Displayed: 25/12/2024 19:09