PROCHÁZKOVÁ, Klára and Jiří ZELENÝ. Rum and its Position on the Czech Spirit Market. Czech Tourism and Hospitality Papers. Praha: The Institute of Hospitality Management in Prague, 2020, vol. 16, No 33, p. 28-37. ISSN 1801-1535.
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Basic information
Original name Rum and its Position on the Czech Spirit Market
Name in Czech Rum a jeho pozice na českém trhu s destiláty
Authors PROCHÁZKOVÁ, Klára and Jiří ZELENÝ.
Edition Czech Tourism and Hospitality Papers, Praha, The Institute of Hospitality Management in Prague, 2020, 1801-1535.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English alcohol, bartenders' attitudes, consumer preferences, distillate, gender, willingness to pay
Tags International impact, Reviewed
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 30/10/2021 21:35.
Abstract
The paper aims to find out (i) what are the rum consumers' preferences, including their willingness to pay, and (ii) what are the bartenders' attitudes toward rum consumption.
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