J
2020
The impact of hosting International Ice Hockey Federation (IIHF) World Championship on hotel market performance
CHALUPA, Štěpán and Martin PETŘÍČEK
Basic information
Original name
The impact of hosting International Ice Hockey Federation (IIHF) World Championship on hotel market performance
Edition
Revista ESPACIOS, Venezuela, 2020, 0798-1015
Other information
Type of outcome
Článek v odborném periodiku
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech)
sports events, hotel performance evaluation, event tourism, hotel KPIS
Keywords in English
sports events, hotel performance evaluation, event tourism, hotel KPIS
Tags
International impact, Reviewed
V originále
The main purpose of this study is investigating the impact of hosting the IIHF World Championship on hotel market performance on the case of Prague.This study uses daily operations data of 512 Prague hotels within the period of hosting the 2015 IIHF World Championship. The key hotel performance indicators like occupancy rate, average daily rate (ADR) and revenue per avalaible room (RevPAR) were used. The results show that the event brought an increase in room sales. Detailed data analysis shows different impact during group, and final stage.
Displayed: 22/11/2024 06:44