p 2020

Autentická vína v gastronomii

ZELENÝ, Jiří

Basic information

Original name

Autentická vína v gastronomii

Name (in English)

Authentic wines in gastronomy

Authors

Edition

předmět 3MA395 Etiketa pro manažery, Katedra podnikání, VŠE, 2020

Other information

Language

Czech

Type of outcome

Requested lectures

Field of Study

21101 Food and beverages

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords (in Czech)

komplexnost, konzument, niche market, oxidace

Keywords in English

complexity, consumer, niche market, oxidation
Changed: 11/12/2020 14:27, Ing. Jiří Zelený, Ph.D.

Abstract

ORIG EN

V originále

Cílem vyžádané přednášky bylo poukázat na tržní potenciál autentických vín a překážky v masové penetraci trhu.

In English

The aim of the requested lecture was to point out the market potential of authentic wines and obstacles to mass market penetration.