2020
Development of market prices in the mediation of the sale of advertising space and time in the years 2006 – 2020
CHROMÝ, JanBasic information
Original name
Development of market prices in the mediation of the sale of advertising space and time in the years 2006 – 2020
Name in Czech
Vývoj tržních cen při zprostředkování prodeje reklamního prostoru a času v létech 2006 - 2020
Name (in English)
Development of market prices in the mediation of the sale of advertising space and time in the years 2006 – 2020
Authors
CHROMÝ, Jan
Edition
1. vydání. Praha, Média a vzdělávání - Media & Education 2020, p. 61-67, 7 pp. 2020
Publisher
Extrasystem Praha
Other information
Language
Czech
Type of outcome
Proceedings paper
Field of Study
21101 Food and beverages
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
References:
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-80-87570-51-7
Keywords (in Czech)
Reklama, média, reklamní prostor, reklamní čas, růst cen
Keywords in English
Advertising, media, market space, market time, price growth
Tags
International impact, Reviewed
Changed: 16/12/2020 11:22, Ing. Bc. Jan Chromý, Ph.D.
V originále
The article deals with finding out and comparing the development of market prices in the field of mediation of advertising sales in the media - print, radio and TV, Internet and others. The development is evaluated from 2005 to 2019. The relevant price in 2005 was chosen as 100% of the market price, and the values in the following years express the percentage change compared to this year. This research can be used to consider the long-term development of individual media and to compare them. For comparison, the development of the market services price index is also given in%. Most of the data is taken from the CZSO.
In English
The article deals with finding out and comparing the development of market prices in the field of mediation of advertising sales in the media - print, radio and TV, Internet and others. The development is evaluated from 2005 to 2019. The relevant price in 2005 was chosen as 100% of the market price, and the values in the following years express the percentage change compared to this year. This research can be used to consider the long-term development of individual media and to compare them. For comparison, the development of the market services price index is also given in%. Most of the data is taken from the CZSO.