The restart of tourism has two fundamentally different problematic, but logically interconnected and implementation-related parts - preparation for the start and the actual start. The start or restart of the implementation of tourism in a larger or smaller territorial unit requires thorough, thoughtful and longer preparation, including the determination of a clarified product of the place. In tourism, the stage of preparation for the start of the restart is necessary, determining for future success, resp. how great a success it will be, how will the long-term competitive battle of the place of tourism on the market turn out.