2021
Comparison of expected marginal revenue models in the hospitality industry
PETŘÍČEK, Martin, Štěpán CHALUPA a Věra LEVIČKOVÁZákladní údaje
Originální název
Comparison of expected marginal revenue models in the hospitality industry
Název anglicky
Comparison of expected marginal revenue models in the hospitality industry
Autoři
PETŘÍČEK, Martin, Štěpán CHALUPA a Věra LEVIČKOVÁ
Vydání
Journal of Revenue and Pricing Management, Springer, 2021, 1476-6930
Další údaje
Typ výsledku
Článek v odborném periodiku
Utajení
není předmětem státního či obchodního tajemství
Organizační jednotka
University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
UT WoS
000663977900002
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 2. 7. 2021 07:27, doc. Ing. Martin Petříček, Ph.D.
V originále
This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).
Anglicky
This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).