PETŘÍČEK, Martin, Štěpán CHALUPA a Věra LEVIČKOVÁ. Comparison of expected marginal revenue models in the hospitality industry. Journal of Revenue and Pricing Management. Springer, 2021. ISSN 1476-6930. Dostupné z: https://dx.doi.org/10.1057/s41272-021-00328-9.
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Základní údaje
Originální název Comparison of expected marginal revenue models in the hospitality industry
Název anglicky Comparison of expected marginal revenue models in the hospitality industry
Autoři PETŘÍČEK, Martin, Štěpán CHALUPA a Věra LEVIČKOVÁ.
Vydání Journal of Revenue and Pricing Management, Springer, 2021, 1476-6930.
Další údaje
Typ výsledku Článek v odborném periodiku
Utajení není předmětem státního či obchodního tajemství
Organizační jednotka University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
Doi http://dx.doi.org/10.1057/s41272-021-00328-9
UT WoS 000663977900002
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnil: doc. Ing. Martin Petříček, Ph.D., učo 14750. Změněno: 2. 7. 2021 07:27.
Anotace
This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).
Anotace anglicky
This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).
VytisknoutZobrazeno: 9. 7. 2024 02:37