J 2021

Comparison of expected marginal revenue models in the hospitality industry

PETŘÍČEK, Martin, Štěpán CHALUPA and Věra LEVIČKOVÁ

Basic information

Original name

Comparison of expected marginal revenue models in the hospitality industry

Name (in English)

Comparison of expected marginal revenue models in the hospitality industry

Authors

PETŘÍČEK, Martin, Štěpán CHALUPA and Věra LEVIČKOVÁ

Edition

Journal of Revenue and Pricing Management, Springer, 2021, 1476-6930

Other information

Type of outcome

Článek v odborném periodiku

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

DOI

UT WoS

000663977900002

Tags

International impact, Reviewed
Změněno: 2/7/2021 07:27, doc. Ing. Martin Petříček, Ph.D.

Abstract

ORIG EN

V originále

This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).

In English

This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).