J 2021

Comparison of expected marginal revenue models in the hospitality industry

PETŘÍČEK, Martin, Štěpán CHALUPA a Věra LEVIČKOVÁ

Základní údaje

Originální název

Comparison of expected marginal revenue models in the hospitality industry

Název anglicky

Comparison of expected marginal revenue models in the hospitality industry

Autoři

PETŘÍČEK, Martin, Štěpán CHALUPA a Věra LEVIČKOVÁ

Vydání

Journal of Revenue and Pricing Management, Springer, 2021, 1476-6930

Další údaje

Typ výsledku

Článek v odborném periodiku

Utajení

není předmětem státního či obchodního tajemství

Organizační jednotka

University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.

DOI

UT WoS

000663977900002

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 2. 7. 2021 07:27, doc. Ing. Martin Petříček, Ph.D.

Anotace

ORIG EN

V originále

This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).

Anglicky

This paper focuses on the issue of revenue management models that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospdels that are based on Littlewood's rule. The main aim of this paper is to compare the Expected Marginal Seat Revenue model in the two variants: EMSRa and EMSRb model. The whole application is made in the hospitality industry and is based on historical data provided by the accommodation facility. The main results show, that there are only a few differences between EMSRa and EMSRb models. Nevertheless, the EMSRb model can be more robust for the facilities with a higher variety of the clients (measured by the standard deviation).