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@proceedings{27705, author = {Zelený, Jiří}, booktitle = {ICMarktech'21 – International Conference on Marketing and Technologies}, keywords = {Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay}, language = {eng}, title = {Conference presentation: Expectations vs. Perceptions: The Role of Consumers' Senses in Composing of USP for PDO Wines}, url = {http://www.icmarktech.org/index.php/en/}, year = {2021} }
TY - CONF ID - 27705 AU - Zelený, Jiří PY - 2021 TI - Conference presentation: Expectations vs. Perceptions: The Role of Consumers' Senses in Composing of USP for PDO Wines KW - Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay UR - http://www.icmarktech.org/index.php/en/ N2 - The Unique Selling Proposition (USP) as a major distinctive feature has been studied in various marketing researches. Our study uses sensory evaluation, a method introduced in many studies employing neuromarketing, to uncommonly examine the USP. ER -
ZELENÝ, Jiří. Conference presentation: Expectations vs. Perceptions: The Role of Consumers' Senses in Composing of USP for PDO Wines. In \textit{ICMarktech'21 – International Conference on Marketing and Technologies}. 2021.
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