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Conference presentation: Expectations vs. Perceptions: The Role of Consumers' Senses in Composing of USP for PDO Wines

ZELENÝ, Jiří

Basic information

Original name

Conference presentation: Expectations vs. Perceptions: The Role of Consumers' Senses in Composing of USP for PDO Wines

Authors

ZELENÝ, Jiří

Edition

ICMarktech'21 – International Conference on Marketing and Technologies, 2021

Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

50701 Cultural and economic geography

Country of publisher

Spain

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords in English

Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay

Tags

International impact, Reviewed

Links

DG18P02OVV067, research and development project.
Změněno: 8/12/2021 00:36, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

The Unique Selling Proposition (USP) as a major distinctive feature has been studied in various marketing researches. Our study uses sensory evaluation, a method introduced in many studies employing neuromarketing, to uncommonly examine the USP.
Displayed: 31/10/2024 15:23