k
2021
Conference presentation: Expectations vs. Perceptions: The Role of Consumers' Senses in Composing of USP for PDO Wines
ZELENÝ, Jiří
Basic information
Original name
Conference presentation: Expectations vs. Perceptions: The Role of Consumers' Senses in Composing of USP for PDO Wines
Edition
ICMarktech'21 – International Conference on Marketing and Technologies, 2021
Other information
Type of outcome
Prezentace na konferencích
Field of Study
50701 Cultural and economic geography
Country of publisher
Spain
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay
Tags
International impact, Reviewed
Links
DG18P02OVV067, research and development project.
V originále
The Unique Selling Proposition (USP) as a major distinctive feature has been studied in various marketing researches. Our study uses sensory evaluation, a method introduced in many studies employing neuromarketing, to uncommonly examine the USP.
Displayed: 5/11/2024 00:21