Current trends are increasingly focused on the soft elements of teamwork, satisfaction and motivation, the impact of cohesion, communication, the team's ability to cope with conflict. At the same time, international organizations such as the UNWTO and entrepreneurs emphasize the need to use information technology and data analysis in tourism practice. This creates a demand for intelligent "smart" solutions in the teaching process. Analytical elaboration of the textbook in an interactive way using the latest information technologies and in the form of case studies, focused on general and specific tourism infrastructure of selected countries, will form the basis of active teaching that will develop students' creative potential by integrating current trends. Creativity in teaching is achieved primarily by deliberately inducing creative activity of students through the analysis of real situations, tasks of a creative nature and problem solving, which will form an integral part of each model case study. A comprehensive approach to the issue also includes the use of technology to expand students 'knowledge and skills as well as increase students' communication and presentation skills. At the ethical level, the textbook will consistently build a frame of reference for the development of responsible and sustainable global tourism.