Další formáty:
BibTeX
LaTeX
RIS
@inbook{28325, author = {Zelený, Jiří and Macháčková, Karolina and Hán, Jan and Lošťák, Michal}, address = {Singapore}, booktitle = {Marketing and Smart Technologies}, doi = {http://dx.doi.org/10.1007/978-981-16-9268-0_33}, editor = {Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d.}, keywords = {Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Singapore}, isbn = {978-981-16-9267-3}, pages = {395-406}, publisher = {SpringerLink}, title = {Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines}, url = {https://link.springer.com/chapter/10.1007/978-981-16-9268-0_33}, year = {2022} }
TY - CHAP ID - 28325 AU - Zelený, Jiří - Macháčková, Karolina - Hán, Jan - Lošťák, Michal PY - 2022 TI - Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines VL - Smart Innovation, Systems and Technologies, vol 279 PB - SpringerLink CY - Singapore SN - 9789811692673 KW - Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay UR - https://link.springer.com/chapter/10.1007/978-981-16-9268-0_33 N2 - The unique selling proposition (USP) as a major distinctive feature has been studied in various marketing researches. Our study uses sensory evaluation, a method introduced in many studies employing neuromarketing, to uncommonly examine the USP. ER -
ZELENÝ, Jiří, Karolina MACHÁČKOVÁ, Jan HÁN a Michal LOŠŤÁK. Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines. Online. In Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. \textit{Marketing and Smart Technologies}. Singapore: SpringerLink, 2022, s.~395-406. Smart Innovation, Systems and Technologies, vol 279. ISBN~978-981-16-9267-3. Dostupné z: https://dx.doi.org/10.1007/978-981-16-9268-0\_{}33.
|