C 2022

Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines

ZELENÝ, Jiří, Karolina MACHÁČKOVÁ, Jan HÁN and Michal LOŠŤÁK

Basic information

Original name

Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines

Authors

ZELENÝ, Jiří, Karolina MACHÁČKOVÁ, Jan HÁN and Michal LOŠŤÁK

Edition

Singapore, Marketing and Smart Technologies, p. 395-406, 12 pp. Smart Innovation, Systems and Technologies, vol 279, 2022

Publisher

SpringerLink

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

21101 Food and beverages

Country of publisher

Singapore

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

URL

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-981-16-9267-3

DOI

http://dx.doi.org/10.1007/978-981-16-9268-0_33

UT WoS

WOS:00078711960

Keywords in English

Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay

Tags

International impact, Reviewed

Links

DG18P02OVV067, research and development project.
Změněno: 29/5/2022 20:19, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

The unique selling proposition (USP) as a major distinctive feature has been studied in various marketing researches. Our study uses sensory evaluation, a method introduced in many studies employing neuromarketing, to uncommonly examine the USP.
Displayed: 25/12/2024 19:52