C
2022
Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines
ZELENÝ, Jiří, Karolina MACHÁČKOVÁ, Jan HÁN and Michal LOŠŤÁK
Basic information
Original name
Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines
Authors
ZELENÝ, Jiří, Karolina MACHÁČKOVÁ, Jan HÁN and Michal LOŠŤÁK
Edition
Singapore, Marketing and Smart Technologies, p. 395-406, 12 pp. Smart Innovation, Systems and Technologies, vol 279, 2022
Other information
Type of outcome
Kapitola resp. kapitoly v odborné knize
Field of Study
21101 Food and beverages
Country of publisher
Singapore
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay
Tags
International impact, Reviewed
Links
DG18P02OVV067, research and development project.
V originále
The unique selling proposition (USP) as a major distinctive feature has been studied in various marketing researches. Our study uses sensory evaluation, a method introduced in many studies employing neuromarketing, to uncommonly examine the USP.
Displayed: 26/12/2024 19:04