ZELENÝ, Jiří, Karolina MACHÁČKOVÁ, Jan HÁN and Michal LOŠŤÁK. Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines. Online. In Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. Marketing and Smart Technologies. Singapore: SpringerLink, 2022, p. 395-406. Smart Innovation, Systems and Technologies, vol 279. ISBN 978-981-16-9267-3. Available from: https://dx.doi.org/10.1007/978-981-16-9268-0_33.
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Basic information
Original name Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines
Authors ZELENÝ, Jiří, Karolina MACHÁČKOVÁ, Jan HÁN and Michal LOŠŤÁK.
Edition Singapore, Marketing and Smart Technologies, p. 395-406, 12 pp. Smart Innovation, Systems and Technologies, vol 279, 2022.
Publisher SpringerLink
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 21101 Food and beverages
Country of publisher Singapore
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-981-16-9267-3
Doi http://dx.doi.org/10.1007/978-981-16-9268-0_33
UT WoS WOS:00078711960
Keywords in English Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay
Tags International impact, Reviewed
Links DG18P02OVV067, research and development project.
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 29/5/2022 20:19.
Abstract
The unique selling proposition (USP) as a major distinctive feature has been studied in various marketing researches. Our study uses sensory evaluation, a method introduced in many studies employing neuromarketing, to uncommonly examine the USP.
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