2022
Event management - Stakeholders interests
SVOBODOVÁ, DarinaBasic information
Original name
Event management - Stakeholders interests
Name in Czech
Event management - Stakeholders interests
Authors
SVOBODOVÁ, Darina
Edition
International Week IUT Angers/Cholet, France, 2022
Other information
Language
English
Type of outcome
Requested lectures
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Event, Marketing, Management, Stakeholders
Tags
International impact
Changed: 22/5/2022 10:37, Ing. Darina Svobodová
Abstract
V originále
The lecture and seminar included a theoretical part focused on Events management, different stakeholders' interests and approaches to marketing an event to different generations, followed by a practical project where students demonstrated their understanding of the topic