p 2022

Event management - Stakeholders interests

SVOBODOVÁ, Darina

Basic information

Original name

Event management - Stakeholders interests

Name in Czech

Event management - Stakeholders interests

Authors

SVOBODOVÁ, Darina

Edition

International Week IUT Angers/Cholet, France, 2022

Other information

Language

English

Type of outcome

Vyžádané přednášky

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords in English

Event, Marketing, Management, Stakeholders

Tags

International impact
Změněno: 22/5/2022 10:37, Ing. Darina Svobodová

Abstract

V originále

The lecture and seminar included a theoretical part focused on Events management, different stakeholders' interests and approaches to marketing an event to different generations, followed by a practical project where students demonstrated their understanding of the topic