p
2022
Event management - Stakeholders interests
SVOBODOVÁ, Darina
Basic information
Original name
Event management - Stakeholders interests
Name in Czech
Event management - Stakeholders interests
Authors
SVOBODOVÁ, Darina
Edition
International Week IUT Angers/Cholet, France, 2022
Other information
Type of outcome
Vyžádané přednášky
Field of Study
50204 Business and management
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Event, Marketing, Management, Stakeholders
Tags
International impact
V originále
The lecture and seminar included a theoretical part focused on Events management, different stakeholders' interests and approaches to marketing an event to different generations, followed by a practical project where students demonstrated their understanding of the topic
Displayed: 9/11/2024 18:45