SVOBODOVÁ, Darina. Event management - Stakeholders interests. In International Week IUT Angers/Cholet, France. 2022.
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Basic information
Original name Event management - Stakeholders interests
Name in Czech Event management - Stakeholders interests
Authors SVOBODOVÁ, Darina.
Edition International Week IUT Angers/Cholet, France, 2022.
Other information
Original language English
Type of outcome Requested lectures
Field of Study 50204 Business and management
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English Event, Marketing, Management, Stakeholders
Tags International impact
Changed by Changed by: Ing. Darina Svobodová, učo 6138. Changed: 22/5/2022 10:37.
Abstract
The lecture and seminar included a theoretical part focused on Events management, different stakeholders' interests and approaches to marketing an event to different generations, followed by a practical project where students demonstrated their understanding of the topic
PrintDisplayed: 5/7/2024 14:02