MACHKOVÁ, Hana and Martin MACHEK. Mezinárodní marketing (International Marketing). 5th ed. Praha: Grada Publishing, a.s., 2021, 208 pp. ISBN 978-80-271-3006-1.
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Basic information
Original name Mezinárodní marketing
Name in Czech Mezinárodní marketing
Name (in English) International Marketing
Authors MACHKOVÁ, Hana and Martin MACHEK.
Edition 5. vyd. Praha, 208 pp. 2021.
Publisher Grada Publishing, a.s.
Other information
Original language Czech
Type of outcome Book on a specialized topic
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-271-3006-1
Keywords (in Czech) marketing, marketingový výzkum, mezinárodní trhy, značková strategie, výrobková politika, cenová politika, komunikace,
Keywords in English marketing, marketing research, international markets, brand strategy, product policy, price policy, communication
Changed by Changed by: JUDr. Ing. Miroslav Okrouhlý, M.Sc., učo 4183. Changed: 1/7/2022 22:28.
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