Other formats:
BibTeX
LaTeX
RIS
@book{28685, author = {Machková, Hana and Machek, Martin}, address = {Praha}, edition = {5.}, keywords = {marketing, marketing research, international markets, brand strategy, product policy, price policy, communication}, language = {cze}, location = {Praha}, isbn = {978-80-271-3006-1}, publisher = {Grada Publishing, a.s.}, title = {Mezinárodní marketing}, year = {2021} }
TY - BOOK ID - 28685 AU - Machková, Hana - Machek, Martin PY - 2021 TI - Mezinárodní marketing PB - Grada Publishing, a.s. CY - Praha SN - 9788027130061 KW - marketing, marketing research, international markets, brand strategy, product policy, price policy, communication ER -
MACHKOVÁ, Hana and Martin MACHEK. \textit{Mezinárodní marketing (International Marketing)}. 5th ed. Praha: Grada Publishing, a.s., 2021, 208 pp. ISBN~978-80-271-3006-1.
|