B
2021
Mezinárodní marketing
MACHKOVÁ, Hana and Martin MACHEK
Basic information
Original name
Mezinárodní marketing
Name in Czech
Mezinárodní marketing
Name (in English)
International Marketing
Authors
MACHKOVÁ, Hana and Martin MACHEK
Edition
5. vyd. Praha, 208 pp. 2021
Publisher
Grada Publishing, a.s.
Other information
Type of outcome
Book on a specialized topic
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech)
marketing, marketingový výzkum, mezinárodní trhy, značková strategie, výrobková politika, cenová politika, komunikace,
Keywords in English
marketing, marketing research, international markets, brand strategy, product policy, price policy, communication
Displayed: 27/4/2025 02:56