2022
IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
PETŘÍČEK, Martin; Štěpán CHALUPA a Jiřina JENČKOVÁZákladní údaje
Originální název
IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Název anglicky
IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Autoři
PETŘÍČEK, Martin; Štěpán CHALUPA a Jiřina JENČKOVÁ
Vydání
AD ALTA, Journal of Interdisciplinary Research, Hradec Králové, MAGNANIMITAS, 2022, 1804-7890
Další údaje
Typ výsledku
Článek v odborném periodiku
Utajení
není předmětem státního či obchodního tajemství
Impakt faktor
Impact factor: 0.700
Organizační jednotka
University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
UT WoS
000833537700022
Klíčová slova anglicky
Accommodation, Hotel, Hospitality, Revenue Management
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 24. 8. 2022 09:24, doc. Ing. Martin Petříček, Ph.D.
V originále
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
Anglicky
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.