J
2022
IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
PETŘÍČEK, Martin, Štěpán CHALUPA and Jiřina JENČKOVÁ
Basic information
Original name
IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Name (in English)
IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Edition
AD ALTA, Journal of Interdisciplinary Research, Hradec Králové, MAGNANIMITAS, 2022, 1804-7890
Other information
Type of outcome
Článek v odborném periodiku
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Accommodation, Hotel, Hospitality, Revenue Management
Tags
International impact, Reviewed
V originále
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
In English
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
Displayed: 30/12/2024 22:07