J 2022

IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES

PETŘÍČEK, Martin, Štěpán CHALUPA a Jiřina JENČKOVÁ

Základní údaje

Originální název

IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES

Název anglicky

IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES

Autoři

PETŘÍČEK, Martin, Štěpán CHALUPA a Jiřina JENČKOVÁ

Vydání

AD ALTA, Journal of Interdisciplinary Research, Hradec Králové, MAGNANIMITAS, 2022, 1804-7890

Další údaje

Typ výsledku

Článek v odborném periodiku

Utajení

není předmětem státního či obchodního tajemství

Organizační jednotka

University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.

DOI

http://dx.doi.org/10.33543/1201

UT WoS

000833537700022

Klíčová slova anglicky

Accommodation, Hotel, Hospitality, Revenue Management

Příznaky

Mezinárodní význam, Recenzováno
Změněno: 24. 8. 2022 09:24, doc. Ing. Martin Petříček, Ph.D.

Anotace

ORIG EN

V originále

The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.

Anglicky

The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
Zobrazeno: 22. 11. 2024 11:31