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@proceedings{28725, author = {Zelený, Jiří}, booktitle = {International Food Marketing Research Symposium 2022}, keywords = {Cluster Analysis, Czech Republic, Grounded Theory, Qualitative Methodology, VOC}, language = {eng}, title = {Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines}, url = {https://mgmt.au.dk/ifmrs}, year = {2022} }
TY - CONF ID - 28725 AU - Zelený, Jiří PY - 2022 TI - Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines KW - Cluster Analysis, Czech Republic, Grounded Theory, Qualitative Methodology, VOC UR - https://mgmt.au.dk/ifmrs N2 - This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors. ER -
ZELENÝ, Jiří. Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines. In \textit{International Food Marketing Research Symposium 2022}. 2022.
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