ZELENÝ, Jiří. Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines. In International Food Marketing Research Symposium 2022. 2022.
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Basic information
Original name Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines
Authors ZELENÝ, Jiří.
Edition International Food Marketing Research Symposium 2022, 2022.
Other information
Original language English
Type of outcome Presentations at conferences
Field of Study 50202 Applied Economics, Econometrics
Country of publisher United States of America
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English Cluster Analysis, Czech Republic, Grounded Theory, Qualitative Methodology, VOC
Tags International impact, Reviewed
Links DG18P02OVV067, research and development project.
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 10/7/2022 02:44.
Abstract
This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors.
PrintDisplayed: 2/7/2024 13:09