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Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines

ZELENÝ, Jiří

Basic information

Original name

Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines

Authors

ZELENÝ, Jiří

Edition

International Food Marketing Research Symposium 2022, 2022

Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

50202 Applied Economics, Econometrics

Country of publisher

United States of America

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords in English

Cluster Analysis, Czech Republic, Grounded Theory, Qualitative Methodology, VOC

Tags

International impact, Reviewed

Links

DG18P02OVV067, research and development project.
Změněno: 10/7/2022 02:44, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors.
Displayed: 31/10/2024 11:05