k
2022
Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines
ZELENÝ, Jiří
Basic information
Original name
Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines
Edition
International Food Marketing Research Symposium 2022, 2022
Other information
Type of outcome
Prezentace na konferencích
Field of Study
50202 Applied Economics, Econometrics
Country of publisher
United States of America
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Cluster Analysis, Czech Republic, Grounded Theory, Qualitative Methodology, VOC
Tags
International impact, Reviewed
Links
DG18P02OVV067, research and development project.
V originále
This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors.
Displayed: 27/12/2024 11:33