ŠTĚDROŇ, Bohumír. Mezinárodní marketing (International Marketing). Praha: C.H.Beck, 2018, 320 pp. ISBN 978-80-7400-441-4.
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Basic information
Original name Mezinárodní marketing
Name in Czech Mezinárodní marketing
Name (in English) International Marketing
Authors ŠTĚDROŇ, Bohumír.
Edition Praha, 320 pp. 2018.
Publisher C.H.Beck
Other information
Original language Czech
Type of outcome Book on a specialized topic
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-7400-441-4
Keywords (in Czech) marketing, mezinárodní marketing, zahraniční obchod, mezinárodní obchod, vývoz, dovoz
Keywords in English Marketing, International Marketing, Foreign Trade, International Trade, Export, Import
Changed by Changed by: JUDr. Ing. Miroslav Okrouhlý, M.Sc., učo 4183. Changed: 9/9/2022 18:32.
PrintDisplayed: 3/5/2024 13:07