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@proceedings{29286, author = {Zelený, Jiří}, booktitle = {ICMarktech'22 – International Conference on Marketing and Technologies}, keywords = {Consumer Science, Cooking Technology, Multisensory Marketing, Neuro-sensory Aspects, Regional Production, Sensory Evaluation}, language = {eng}, title = {Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing}, url = {http://www.icsporto.com/icmarktech/Programicmarktech22.pdf}, year = {2022} }
TY - CONF ID - 29286 AU - Zelený, Jiří PY - 2022 TI - Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing KW - Consumer Science, Cooking Technology, Multisensory Marketing, Neuro-sensory Aspects, Regional Production, Sensory Evaluation UR - http://www.icsporto.com/icmarktech/Programicmarktech22.pdf N2 - This paper demonstrates that the typical digital phenomenon of ephem- eral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste. ER -
ZELENÝ, Jiří. Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing (Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing). In \textit{ICMarktech'22 – International Conference on Marketing and Technologies}. 2022.
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