ZELENÝ, Jiří. Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing (Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing). In ICMarktech'22 – International Conference on Marketing and Technologies. 2022.
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Basic information
Original name Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing
Authors ZELENÝ, Jiří.
Edition ICMarktech'22 – International Conference on Marketing and Technologies, 2022.
Other information
Original language English
Type of outcome Presentations at conferences
Field of Study 21101 Food and beverages
Country of publisher Spain
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English Consumer Science, Cooking Technology, Multisensory Marketing, Neuro-sensory Aspects, Regional Production, Sensory Evaluation
Tags International impact, Reviewed
Links DG18P02OVV067, research and development project.
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 5/12/2022 19:57.
Abstract
This paper demonstrates that the typical digital phenomenon of ephem- eral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.
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