k 2022

Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing

ZELENÝ, Jiří

Basic information

Original name

Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing

Authors

Edition

ICMarktech'22 – International Conference on Marketing and Technologies, 2022

Other information

Language

English

Type of outcome

Prezentace na konferencích

Field of Study

21101 Food and beverages

Country of publisher

Spain

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords in English

Consumer Science, Cooking Technology, Multisensory Marketing, Neuro-sensory Aspects, Regional Production, Sensory Evaluation

Tags

International impact, Reviewed

Links

DG18P02OVV067, research and development project.
Změněno: 5/12/2022 19:57, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

This paper demonstrates that the typical digital phenomenon of ephem- eral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.