k
2022
Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing
ZELENÝ, Jiří
Basic information
Original name
Conference presentation: Changing Purchase Intentions towards Bread and Pastry Products as an Example of Ephemeral Aroma-Marketing
Edition
ICMarktech'22 – International Conference on Marketing and Technologies, 2022
Other information
Type of outcome
Prezentace na konferencích
Field of Study
21101 Food and beverages
Country of publisher
Spain
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Consumer Science, Cooking Technology, Multisensory Marketing, Neuro-sensory Aspects, Regional Production, Sensory Evaluation
Tags
International impact, Reviewed
Links
DG18P02OVV067, research and development project.
V originále
This paper demonstrates that the typical digital phenomenon of ephem- eral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.
Displayed: 26/12/2024 21:33