The article deals with the issue of competitiveness in tourism and air transport at the level of national, regional or local destinations. Traditional models for measuring the competitiveness of a destination will undergo changes in connection with changes in the tourism and air transport markets. The aim of the paper is to identify changes in measuring the competitiveness of the tourism destinations in the post-covid period. The set of documents created and published by relevant international organisation in tourism and air transport was used as data sources for the thematic analysis (UNWTO, WTTC, ICAO and IATA). The method of thematic analysis is used to identify new topics in tourism and air transport that will shift the concept of competitiveness in tourism destination. The method of comparative analysis is used to determine whether and how the areas of new trends in tourism and air transport are included in traditional models.