D 2022

Challenges for training and education in tourism and air transport in the period of post-pandemic recovery.

PALATKOVÁ, Monika and Jindřich PLOCH

Basic information

Original name

Challenges for training and education in tourism and air transport in the period of post-pandemic recovery.

Authors

PALATKOVÁ, Monika (203 Czech Republic, guarantor, belonging to the institution) and Jindřich PLOCH (203 Czech Republic)

Edition

Jihlava, Peer-reviewed Conference Proceedings of the International Conference Topical Issues Of Tourism - CRISIS SOLUTIONS FOR TOURISM 2022, p. 260-273, 14 pp. 2022

Publisher

College of Polytechnics Jihlava

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-88064-57-2

Keywords in English

Air transport. Education and training; Post‐covid trends in supply and demand; Tourism; Triple helix model

Tags

International impact, Reviewed
Změněno: 19/1/2023 11:39, doc. Ing. Monika Palatková, Ph.D.

Abstract

V originále

The aim of the article is to identify the principal changes in the requirements of employers (private and public sector) for the professional profile of future workers in the tourism and air transport services. Post‐covid quantitative and qualitative changes will be reflected in all activities of tourism and air transport management, such as strategic management, marketing communications or fast implementation of modern technologies. The already visible changes in demand and supply in both mentioned sectors are considered to affect fundamentally the future human resources management, training and education. Supply and demand trends in both sectors were analyzed to determine the main changes in the skill set requirements. Therefore, the method of analysis of basic strategic documents, research studies and statistical figures published by relevant international organizations is applied. The UNWTO, WTTC, ICAO, IATA and ILO organizations were selected to examine the issue. The ongoing revitalization of the air transport and tourism sector to the level of 2019 will last until 2023 ‐ 2025. There is a need to link theoretical and practical training, multifunctional and international partnerships as well as to coordinate the public, private and educational sectors in crisis management (Triple Helix Model). The unifying key element in both sectors is the emphasis on safety and security, health and hygiene measures, reflecting the use of technology, digitalisation, sustainability, management skills and other aspects. The requirements for soft skills, especially creativity, communication, flexibility or the ability to cope with crisis situations, certainly deserve special attention of educational service providers. The leading global organizations consider education and learning to be a key element of recovery plans.