PLOCH, Jindřich and Monika PALATKOVÁ. Strategic Management and Crises Management as the Main Pillars of Recovery in the International Tourism and Civil Aviation Transport. Croatian Regional Development Journal. Croatia: Polytechnic of Međimurje in Čakovec (Croatia), 2022, Vol. 3, No. 1, p. 24-46. ISSN 2718-4978.
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Basic information
Original name Strategic Management and Crises Management as the Main Pillars of Recovery in the International Tourism and Civil Aviation Transport.
Authors PLOCH, Jindřich (203 Czech Republic) and Monika PALATKOVÁ (203 Czech Republic, guarantor, belonging to the institution).
Edition Croatian Regional Development Journal, Croatia, Polytechnic of Međimurje in Čakovec (Croatia), 2022, 2718-4978.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50204 Business and management
Country of publisher Croatia
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English international tourism; international civil aviation transport; tourism and transportation policy; crisis management; strategic management
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Monika Palatková, Ph.D., učo 29751. Changed: 19/1/2023 11:44.
Abstract
Tourism and air transport are among the sectors most affected by the covid-19 crisis. The pandemic lasting almost two years has been reflected in short-term effects in both sectors, but there are also serious long-term consequences including the impact on quantitative and qualitative employment change. National authorities will have to set recovery plans in accordance with the relevant policies and in international cooperation with public and private entities. The aim of the paper is to identify a set of strategic and crises measures to recover the international tourism and international civil aviation transport in the context of the long-term human resource management and the optimisation of future quality and quantity of human resources in both mentioned sectors. These strategic recommendations are intended for application in national tourism and transport policies. The methodology of the paper is based on current statistical data and strategic documents at the national and international level represented by the international organisations (esp. UNWTO, WTTC, IATA, ICAO, ECAC). Attention is focused on crises management of the public sector entities in terms of the definition and implementation of reconstruction strategies, on private sector stakeholders, on the interconnection of the tourism and air transport sectors, as well as cooperation in the international environment. Methods and tools for the renewal of both sectors are based on a strategic approach of the public sector, support for the introduction of new business models in the private sector, change in the product and marketing mix, digitization, innovation and education.
PrintDisplayed: 5/7/2024 17:44