J 2022

Discursive analytical approach in media content research

HAJDUK, Ľudovít

Basic information

Original name

Discursive analytical approach in media content research

Name in Czech

Diskursivní analytický přístup ve výskumu mediálních obsahů

Authors

HAJDUK, Ľudovít

Edition

Aktuaľnyje naučnyje issledovanija v sovremennom mire, Kyjev, https://iscience.in.ua/arkhyv/2022, 2022, 2524-0986

Other information

Language

English

Type of outcome

Article in a journal

Field of Study

50800 5.8 Media and communications

Country of publisher

Ukraine

Confidentiality degree

is not subject to a state or trade secret

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords (in Czech)

diskursní analýza; mediální obsah; výskum; obsahový marketing

Keywords in English

discursive analyse; media content; research; content marketing

Tags

International impact, Reviewed
Changed: 10/1/2023 14:09, prof. PhDr. Ľudovít Hajduk, Ph.D.