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@inproceedings{31765, author = {Zelený, Jiří and Melas, Dávid and Studnička, Petr and Hán, Jan}, address = {San Antonio, Texas}, booktitle = {International Food Marketing Research Symposium at the Texas A&M University, Texas, USA}, edition = {1st}, editor = {Klaus Grunert}, keywords = {combined methodology, Pierre Bourdieu, two-step clustering, VOC wines, wine consumers}, howpublished = {elektronická verze "online"}, language = {eng}, location = {San Antonio, Texas}, pages = {150-157}, publisher = {Institute of Food Products Marketing, International Forum for Food Products Marketing Research}, title = {Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines}, url = {https://mgmt.au.dk/ifmrs}, year = {2022} }
TY - JOUR ID - 31765 AU - Zelený, Jiří - Melas, Dávid - Studnička, Petr - Hán, Jan PY - 2022 TI - Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines PB - Institute of Food Products Marketing, International Forum for Food Products Marketing Research CY - San Antonio, Texas KW - combined methodology, Pierre Bourdieu, two-step clustering, VOC wines, wine consumers UR - https://mgmt.au.dk/ifmrs N2 - This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors. ER -
ZELENÝ, Jiří, Dávid MELAS, Petr STUDNIČKA a Jan HÁN. Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines. Online. In Klaus Grunert. \textit{International Food Marketing Research Symposium at the Texas A\&{}M University, Texas, USA}. 1st. San Antonio, Texas: Institute of Food Products Marketing, International Forum for Food Products Marketing Research, 2022, s.~150-157.
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