D 2022

Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines

ZELENÝ, Jiří, Dávid MELAS, Petr STUDNIČKA and Jan HÁN

Basic information

Original name

Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines

Authors

ZELENÝ, Jiří, Dávid MELAS, Petr STUDNIČKA and Jan HÁN

Edition

1st. San Antonio, Texas, International Food Marketing Research Symposium at the Texas A&M University, Texas, USA, p. 150-157, 8 pp. 2022

Publisher

Institute of Food Products Marketing, International Forum for Food Products Marketing Research

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50202 Applied Economics, Econometrics

Country of publisher

United States of America

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords (in Czech)

kombinovaná metodologie, konzumenti vína, Pierre Bourdieu, two-step klastrování, vína VOC

Keywords in English

combined methodology, Pierre Bourdieu, two-step clustering, VOC wines, wine consumers

Tags

International impact, Reviewed

Links

DG18P02OVV067, research and development project.
Změněno: 6/4/2023 01:03, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors.