D
2022
Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines
ZELENÝ, Jiří, Dávid MELAS, Petr STUDNIČKA and Jan HÁN
Basic information
Original name
Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines
Edition
1st. San Antonio, Texas, International Food Marketing Research Symposium at the Texas A&M University, Texas, USA, p. 150-157, 8 pp. 2022
Publisher
Institute of Food Products Marketing, International Forum for Food Products Marketing Research
Other information
Type of outcome
Stať ve sborníku
Field of Study
50202 Applied Economics, Econometrics
Country of publisher
United States of America
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech)
kombinovaná metodologie, konzumenti vína, Pierre Bourdieu, two-step klastrování, vína VOC
Keywords in English
combined methodology, Pierre Bourdieu, two-step clustering, VOC wines, wine consumers
Tags
International impact, Reviewed
Links
DG18P02OVV067, research and development project.
V originále
This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors.
Displayed: 27/12/2024 22:49