ZELENÝ, Jiří, Dávid MELAS, Petr STUDNIČKA and Jan HÁN. Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines. Online. In Klaus Grunert. International Food Marketing Research Symposium at the Texas A&M University, Texas, USA. 1st. San Antonio, Texas: Institute of Food Products Marketing, International Forum for Food Products Marketing Research, 2022, p. 150-157.
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Basic information
Original name Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines
Authors ZELENÝ, Jiří, Dávid MELAS, Petr STUDNIČKA and Jan HÁN.
Edition 1st. San Antonio, Texas, International Food Marketing Research Symposium at the Texas A&M University, Texas, USA, p. 150-157, 8 pp. 2022.
Publisher Institute of Food Products Marketing, International Forum for Food Products Marketing Research
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50202 Applied Economics, Econometrics
Country of publisher United States of America
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW IFMRS Proceedings
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords (in Czech) kombinovaná metodologie, konzumenti vína, Pierre Bourdieu, two-step klastrování, vína VOC
Keywords in English combined methodology, Pierre Bourdieu, two-step clustering, VOC wines, wine consumers
Tags International impact, Reviewed
Links DG18P02OVV067, research and development project.
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 6/4/2023 01:03.
Abstract
This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors.
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