ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ. Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing. Online. In Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M. Marketing and Smart Technologies. Singapore: SpringerLink, 2023, p. 453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344. ISBN 978-981-99-0332-0. Available from: https://dx.doi.org/10.1007/978-981-99-0333-7_33. |
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@inbook{32745, author = {Zelený, Jiří and Popl Petránková, Lada and Kubátová, Anna and Barták, Jan and Turnerová, Lenka}, address = {Singapore}, booktitle = {Marketing and Smart Technologies}, doi = {http://dx.doi.org/10.1007/978-981-99-0333-7_33}, editor = {Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M.}, keywords = {Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Singapore}, isbn = {978-981-99-0332-0}, pages = {453–467}, publisher = {SpringerLink}, title = {Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing}, url = {https://link.springer.com/chapter/10.1007/978-981-99-0333-7_33}, year = {2023} }
TY - CHAP ID - 32745 AU - Zelený, Jiří - Popl Petránková, Lada - Kubátová, Anna - Barták, Jan - Turnerová, Lenka PY - 2023 TI - Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing VL - Smart Innovation, Systems and Technologies, vol 344 PB - SpringerLink CY - Singapore SN - 9789819903320 KW - Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation UR - https://link.springer.com/chapter/10.1007/978-981-99-0333-7_33 N2 - This paper demonstrates that the typical digital phenomenon of ephemeral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste. ER -
ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ. Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing. Online. In Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M. \textit{Marketing and Smart Technologies}. Singapore: SpringerLink, 2023, p.~453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344. ISBN~978-981-99-0332-0. Available from: https://dx.doi.org/10.1007/978-981-99-0333-7\_{}33.
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