C 2023

Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing

ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK, Lenka TURNEROVÁ et. al.

Basic information

Original name

Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing

Authors

ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ

Edition

Singapore, Marketing and Smart Technologies, p. 453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344, 2023

Publisher

SpringerLink

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50902 Social sciences, interdisciplinary

Country of publisher

Singapore

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-981-99-0332-0

UT WoS

INSPEC:24266487

Keywords in English

Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation

Tags

International impact, Reviewed
Změněno: 21/10/2024 13:26, Ing. Jiří Zelený, Ph.D.

Abstract

V originále

This paper demonstrates that the typical digital phenomenon of ephemeral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.