C
2023
Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing
ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK, Lenka TURNEROVÁ et. al.
Basic information
Original name
Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing
Authors
ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ
Edition
Singapore, Marketing and Smart Technologies, p. 453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344, 2023
Other information
Type of outcome
Kapitola resp. kapitoly v odborné knize
Field of Study
50902 Social sciences, interdisciplinary
Country of publisher
Singapore
Confidentiality degree
není předmětem státního či obchodního tajemství
Publication form
electronic version available online
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation
Tags
International impact, Reviewed
V originále
This paper demonstrates that the typical digital phenomenon of ephemeral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.
Displayed: 29/12/2024 13:39