Changing Purchase Intentions Toward Bread and Pastry Products
as an Example of Ephemeral Aroma Marketing

C 2023

Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing

ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK, Lenka TURNEROVÁ et. al.

Basic information

Original name

Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing

Authors

ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ

Edition

Singapore, Marketing and Smart Technologies, p. 453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344, 2023

Publisher

SpringerLink

Other information

Language

English

Type of outcome

Kapitola resp. kapitoly v odborné knize

Field of Study

50902 Social sciences, interdisciplinary

Country of publisher

Singapore

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

URL

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-981-99-0332-0

DOI

http://dx.doi.org/10.1007/978-981-99-0333-7_33

UT WoS

INSPEC:24266487

Keywords in English

Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation

Abstract

V originále

This paper demonstrates that the typical digital phenomenon of ephemeral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.

Citovat

ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ. Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing. Online. In Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M. Marketing and Smart Technologies. Singapore: SpringerLink, 2023, p. 453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344. ISBN 978-981-99-0332-0. Available from: https://dx.doi.org/10.1007/978-981-99-0333-7_33.

@inbook{32745,
   author = {Zelený, Jiří and Popl Petránková, Lada and Kubátová, Anna and Barták, Jan and Turnerová, Lenka},
   address = {Singapore},
   booktitle = {Marketing and Smart Technologies},
   doi = {http://dx.doi.org/10.1007/978-981-99-0333-7_33},
   editor = {Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M.},
   keywords = {Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Singapore},
   isbn = {978-981-99-0332-0},
   pages = {453–467},
   publisher = {SpringerLink},
   title = {Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing},
   url = {https://link.springer.com/chapter/10.1007/978-981-99-0333-7_33},
   year = {2023}
}

TY  - CHAP
ID  - 32745
AU  - Zelený, Jiří - Popl Petránková, Lada - Kubátová, Anna - Barták, Jan - Turnerová, Lenka
PY  - 2023
TI  - Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing
VL  - Smart Innovation, Systems and Technologies, vol 344
PB  - SpringerLink
CY  - Singapore
SN  - 9789819903320
KW  - Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation
UR  - https://link.springer.com/chapter/10.1007/978-981-99-0333-7_33
N2  - This paper demonstrates that the typical digital phenomenon of ephemeral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.
ER  -

ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ. Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing. Online. In Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M. \textit{Marketing and Smart Technologies}. Singapore: SpringerLink, 2023, p.~453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344. ISBN~978-981-99-0332-0. Available from: https://dx.doi.org/10.1007/978-981-99-0333-7\_{}33.

Detailed Information on Publication Record