ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ. Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing. Online. In Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M. Marketing and Smart Technologies. Singapore: SpringerLink, 2023, p. 453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344. ISBN 978-981-99-0332-0. Available from: https://dx.doi.org/10.1007/978-981-99-0333-7_33.
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Basic information
Original name Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing
Authors ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK and Lenka TURNEROVÁ.
Edition Singapore, Marketing and Smart Technologies, p. 453–467, 14 pp. Smart Innovation, Systems and Technologies, vol 344, 2023.
Publisher SpringerLink
Other information
Original language English
Type of outcome Chapter(s) of a specialized book
Field of Study 50902 Social sciences, interdisciplinary
Country of publisher Singapore
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-981-99-0332-0
Doi http://dx.doi.org/10.1007/978-981-99-0333-7_33
Keywords in English Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation
Tags International impact, Reviewed
Changed by Changed by: Ing. Jiří Zelený, Ph.D., učo 10755. Changed: 1/10/2023 00:08.
Abstract
This paper demonstrates that the typical digital phenomenon of ephemeral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.
PrintDisplayed: 20/5/2024 09:56